Thursday, 13 January 2011

Essay Ideas

The Gaze/ Semiotics

  • Women used in advertising
  • The way women are portrayed as objects- The Gaze
  • Looking at denotations/ connotation these advertisements use- semiotics
  • How woman are predominantly used in advertisements more than men

Methodological approach:

Laura Mulvey

  • Film is sexist, represents 'The Gaze' as powerful and male
  • Women in films exist as sexual objects to be looked at
I will use this approach to look at how women are used as sexual objects in advertisements

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