- Women used in advertising
- The way women are portrayed as objects- The Gaze
- Looking at denotations/ connotation these advertisements use- semiotics
- How woman are predominantly used in advertisements more than men
Methodological approach:
Laura Mulvey
- Film is sexist, represents 'The Gaze' as powerful and male
- Women in films exist as sexual objects to be looked at
I will use this approach to look at how women are used as sexual objects in advertisements
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