IMPORTANT

BLOG IS FULL FOLLOW THE LINK FOR PART 2
CTS PART 2 

Essay Ideas

The Gaze/ Semiotics

• Women used in advertising
• The way women are portrayed as objects- The Gaze
• Looking at denotations/ connotation these advertisements use- semiotics
• How woman are predominantly used in advertisements more than men

Methodological approach:

Laura Mulvey

• Film is sexist, represents 'The Gaze' as powerful and male
• Women in films exist as sexual objects to be looked at

I will use this approach to look at how women are used as sexual objects in advertisements