IMPORTANT

BLOG IS FULL FOLLOW THE LINK FOR PART 2
CTS PART 2 

Essay Ideas

The Gaze/ Semiotics

• Women used in advertising
• The way women are portrayed as objects- The Gaze
• Looking at denotations/ connotation these advertisements use- semiotics
• How woman are predominantly used in advertisements more than men

Methodological approach:

Laura Mulvey

• Film is sexist, represents 'The Gaze' as powerful and male
• Women in films exist as sexual objects to be looked at

I will use this approach to look at how women are used as sexual objects in advertisements

Adorno

Adorno's underlining view on popular music was that it was standardised and that it 'is usually characterised by its difference from serious music.' (Adorno, T, 1941, 'On popular music' p73.)  He believed popular music takes on a standard, pre-structed and predictable attempt at music and that each 'hit will lead back to the same familiar experience, and nothing fundamentally novel will be introduced' (p74) This standard concept of music is a way of controlling the mass culture and controlling their reactions, 'structural standardisation Aims at Standard Reactions'  (76,) their goal is to control.

By limiting yourself to a genre of music, i.e indie, you are limiting your choices and already deciding that you like a song before you even hear it, this is the opposite of individuality, this is conformity and is 'wholly antagonistic to the idea of individuality in a free, liberal society.' (p76)

Adorno compares popular music to serious music and links serious music to the more educated and rich. He describes serious music as 'even the simplest event necessitates an effort to grasp it immediately instead of summarising it vaguely according to institutionalised prescriptions capable of producing only institutionalised effects.' (p77) He believes that no much thought has to be put in to understand popular music, you know what is going to happen as it follows a structure, it 'is planned and, to a certain extent, achieved within the composition itself. (p77)

If the masses know they are being controlled then they will rebel, 'unhidden they would provoke resistance' (p78) so it has to be disguised by manipulating it and they do this by varying the songs slightly but keeping to the same structure and order. Pseudo individualisation is the idea that we think we have free choice but the music stops you listening and thinking and does this for you. Adorno links popular music to those who want' relief from both boredom and effort simultaneously.' (p80) the working class therefore are those who conform to this music as after a busy day working, they want an escape where they don't have to put in the effort of thinking, he is saying this doesn't apply to the rich as they don't live this lifestyle e of being tired and exploited.

Lastly Adorno is making the point that popular culture results in standard lives consuming the same culture over and over as an attempt to escape. Mass culture stops you thinking and actively trying to change.

I picked this video of an x factor winner to represent popular culture because I believe this video conforms to Adorno's thoughts on popular music as it follows a standard procedure every year the video takes the exact same form going through their 'story' of winning through imagery. The song is usual a love song or a song about happiness with a slight change each year.



Quotes taken from:

Adorno, T., 1941, 'On Popular music', Studies in Philosophy and Soial Science, no. 9.

Lecture 4- Communication Theory

Lecture 3- The Gaze

Panopticism in Contemporary Society

Hospitals today are a prime example of Panopticism in modern day society. First of all looking at the open view wards for all to see, the wards contain “so many small theatre, in which each actor is alone, perfectly individualized and constantly visible” (Foucault) In Thomas, 2000, p64, for all to see each persons situation and state of illness.

The patients in hospital are like docile bodies, obedient and controllable under the doctor’s orders.  Patients willingly submit themselves to the doctor’s power taking their judgement and putting their trust into them. There is a form of discipline and power represented throughout the hospital.

With your details situated at the bottom of your bed, knowledge of your illness is available for all to see “this document bears the name, age, sex of everyone, notwithstanding his conditions,” (p61) and sits with you, your flaws on show to all without much you can do about it making you an object with an imperfection. Being given a title due to your illness they are basically “branding (mad/sane: dangerous/harmless: normal/ abnormal.)”

Being visible at all times patients will self regulate their behaviour because of the chance that they are being watched constantly, this causes doctors and workers “to induce in the inmate a state of conscious and permanent visibility that assure the automatic functioning of power,” (p65) meaning that patients will most likely obey they rules, follow doctors orders and judgements and will not attempt to misbehave or escape.  

Separations are unnecessary and exist merely as curtains in the wards because of the state of consciousness that is powered into patients. “There were no more bars, no more chains, no more heavy locks: all that was needed was that the separations should be clear and the opening well arranged”(p66) in order for all to be seen and create the conscious illusion in the patient’s mind, that they are visible and under control at all times.


Quotes taken from:


Thomas, J. (2000) Reading Images, NY, Palgrave McMullan

Lecture 2- Critical positions on the media & popular culture